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To Use Or Not To Use Facebook Groups For Your Business

Our last issue dealt with the topic income generating on Facebook. In this issue we are going to talk about Facebook marketing and Facebook Groups for your company.

The Groups application has recently been improved making it a lot easier to navigate. Note that that as opposed to Fan pages, the Groups application is not suitable for use if you're building a target market. A group can be kept secret or open should the moderator chooses to do it. With Groups, the members are able to start discussion posts, post links as well as photos.

Unfortunately, at the present the Facebook Group Application has a limited potential if you are using a Fan or Business page although one is still allowed to have an open group using the said pages. To get the most out of this application, some businesses either assign a team to manage it using a personal account or be cautious when attaching contacts to their Facebook business page. Even the business page owner can do this task directly.

Let's quickly go over a few ways to apply social media management and using the Facebook Group Application to your advantage:

- As Connection to other Industry Figures

Whatever industry you participate in, a good discussion on the key points and issues of the community is one way to develop your status whether through formal message boards or through casual discussions in a medium like Facebook. For other business owners, this could suggest talking to competition and exposing things that they aren't expected to. Even so, they'd be amazed to know that a lot other marketers are willing to talk about what they know. So don't hesitate to share and moderate a closed or open discussion (whichever you prefer) with other business people. You might just obtain some gains you wouldn't have had otherwise.

- As An Assistance Group

Are you tackling a few snags in online marketing? What if you need to talk to the admin regarding a few issues about business? With Facebook for Business you can effortlessly do this with as much visibility or privacy as you want.Your team will be thankful for the written support. It is also a way to celebrate small milestones in the department you belong to or with the company at large.

To Start A Corporate Social Responsibility

Are you interested in running a fundraising activity within your organization? Or what if you want to associate with the charity or advocacy group that you're business is involved in? Facebook will give your efforts a sense of transparency and will also help you be more organized with the call for volunteers. If you tend to make it an open discussion, then even customers and other companies can get involved.

As A Way To Keep Up With Staff Members Regular connection among the staff members is an important element of any business. Besides hosting meetings, businesses also need methods to quickly and easily keep in touch with each member of the team. Any matter that need to be handled within the staff can be done online with the use of Facebook Groups. There are live chats, posts and photo updates so that workers from outside feel like they're still under the company umbrella no matter where they go.

Keep watch for the next issue of Facebook for Business. We will talk about the proper ways to get in touch with your Facebook friends and fans.

Is your business using Facebook for Business? If not, you better benefit from its potential right away. Find out more about Facebook marketing here.

You Must Use Facebook For Improved Rankings on Search Engines

In our recent issue, we discussed about how to use Facebook ads to bring your business to the higher level. In this issue we are going to talk about social media management for improved search engine rankings and traffic.

A lot of online marketers are now confident that Facebook has overtaken Google as a source of website traffic. Whether this is true or not, it's not surprising to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot cheaper and a lot easier to set up.

Here are some further tips on how to get traffic from search engines straight to your Facebook page:

- Back Link. Back Link. Back Link.

You can find a number of ways you can lead your potential clients and customers towards your page. This is one of the beauties of this social networking site. You can do this through backlinks depending on the number of 'Likes' that you accumulate. This is the onsite way.

The offsite way is to build links using other websites such as your formal website, article directory sites, other social networking sites, email signatures and the like. Using of articles to form backlinks is quiet effective and cost-effective as well. Not only that, they also allow you to presell to your prospects before getting to your main page.

- Use A Professional Business Name

While it's good to be resourceful with your profile and updates, the same does not follow for your Facebook name. The primary goal is to provide a name that's retrieveable for others. This maximizes your target keywords much better. Be sure that your business name doesn't come with too much hype. In some cases, you might also need to distinguish yourself from another identical business name. For instance, if your business name is Jonathan's Fruits Shakes, and there's another business name that sounds similar, why don't you consider changing yours into "Jonathan's Healthy Fruit Shakes"

The same goes for vanity URLs. This is a relatively fresh addition to Facebook features supposedly placed to make the searching for your Fan page easier. Similar to your business name, your URL should be very relevant. Go for something direct such as facebook.com/jeremiahsfruitshakes.

- Your Profile Should Be Comprehensive

Your squeeze page is probably one of the most significant parts of your Fan Page. From here, customers will come to a decision whether they want to read on and explore the other parts of your profile or not. With this, it's crucial that your profile is complete with all the necessary details. Here, you can be imaginative with the descriptive text that you place in the About Page and related outside links.

Your landing page is also one of the pages where you can place keyword-rich text. Aim to place in words that are most searchable in your industry, so Google and other search engines can easily pick them up. Try also to get positive customer feedbacks or testimonials. This will add trustworthiness to your page and to your brand in general.

With all the benefits of using Facebook as a business tool, still it's not recommended that you use a Facebook Fan page as a replacement for an official website. Facebook only adds another dimension to the logistics of online marketing.

Be sure you don't miss our next issue of Facebook for Business

There are certainly a lot of ways to utilize Facebook for Business. But if you want to find out more check out here for more Facebook marketing tips and tricks.

Here’s How You Can Draw In Facebook Followers By Means Of Special Offers And Special Gifts

In our past issue, we looked into the ways on how to get people to like your Facebook business page. Today, we will be discussing about utilizing special offers, contests and give-aways to earn more fans.

Using a social media management site purely for promotions, contests and giveaways is a good way to determine whether these said advertising tactics is working for your business. The site allows anyone to find out the number of traffic that comes to their page.

This can be a double win situation too because making the promotion exclusive will get a new set of Facebook fans which is essential to the progress and maintenance of the company's social network page. Contests give a touch of enthusiasm to your site.

Now that you know this, let's proceed to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.

Well, for starters, you have to make certain that all contest mechanics and update are visible to Facebook users alone. The company must not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Also, it's important that the mechanics are straightforward. Complicated mechanics will discourage your fans to join.

Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. In addition to that, Facebook has rigid rules when it comes to running prize draws within their system. In general terms, the vast majority of competitions are not even made possible. You won't be able to post an official contest in your Facebook wall.

There are some exemptions though. In order for a contest to be legitimate, the business must be able to purchase $10,000 worth of Facebook ads in a span of three months.

For businesses that are able to use competitions, there are many of business applications that help design these. Contests for Fan page is an practical application that was produced by Wildfire and can help neophytes in producing contests with photo, video, writing and graphical entries. Furthermore, this application is easily customizable. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of involvement of people in your network. To make navigation easy, consider placing a contest widget in your Fan Page so the members will be able to link straight to a mini site. You can also construct your contests and sweepstakes using tools like Vertigo and Strutta.

Part of bringing in many participants is providing a really irresistible reward. A company named Regus, for instance, offered a fully equipped workspace for the photo entry which showed the messiest work area. But you shouldn't stop there. Think of prizes such as tickets to the most sough-after concert in town.

A productive contest will yield a lot of leads for the company and will help them communicate with their customers at a very personal level despite the online medium. For some companies, tasks like these may need a large amount of attention. However, this can be one of the most effective tactics to raise business awareness on Facebook.

Be sure to read our next issue of Facebook for Business.We will talk about a very interesting topic: Making money on Facebook!

Utilizing Facebook for Business and taking advantage of ads from the site are two best ways to benefit in Internet marketing. Learn more about Facebook marketing here.