Recently Children's Healthcare of Atlanta started a new ad campaign that may have some cause for online reputation management on their part. The ad campaign known as "Strong4Life" based on a tough, no-nonsense approach at attacking childhood obesity. There are many people that think this approach may be too harsh, while there are some who think it is just what these children and their parents need. There are lots of opinions about these ads, while several of them seem to be on the negative side.
Children's Healthcare may have to do some serious PR work in the area of reputation management both on and off the internet, but most of their negative feedback seems to be coming from the "Strong4Life" Facebook and Twitter pages. While they do have positive feedback on their pages, the emphasis seems to be on the feedback of the individuals claiming that the ads are severely negative.
Some of the detractors claim the ads do not allow for the other aspects of obesity. They claim that it is "too hurtful" to the groups that the ads are aimed at. A few also feel it is the wrong way of approaching the problem of childhood obesity. Some critics view the ads as attacks at the children and parents.
While some of these ads may be seen as, and may in fact be, too harsh, sometimes tough, straight talking is required in order for things to be accomplished. Some of the advocates of the ads claim that we need to stop hiding behind political correctness in this country in order to get things accomplished.
Sometimes a softer tactic is more appropriate, in which you get the target to ask questions of themselves and realize the change that is needed on their own. Instead of telling them what to do and being too blunt, which may leave them to just focus on the severity of the words and not the underlying message, a softer approach could work better. It seems to be a delicate balance of what some deem political correctness and others deem correctness. To save their online reputation "Strong4Life" could need to find this middle ground with their ads.
Finding a way to have ads that are both harsh and soft could help. They could also generate ads that let viewers see that they do understand there are other factors to obesity, but that does not mean it should all just be excused away. To help their online reputation, Children's Healthcare could make posts on their Facebook Fan Page letting the people know they are not necessarily attacking the children, but attacking the problem at large. Writing articles and press releases for distribution on the internet could help them combat the negative feedback, while also attacking the problem of childhood obesity too.
So, do you think you would like for more information about reputation management? Would you like to find out more about how fishbat can help your online reputation? go to fishbat.com for more information!
Online Reputation Management for the 21st Century
I, like you, enjoy using the Internet. It makes me feel like a 21st-century man. All the things to see and do, all the new ideas out there -- it's a whole new world. But I'm always careful to keep an eye on how my online self is being presented, because you never know when someone might decide to write something negative about you. And suddenly there it is, all over the search results. If you've got a business, this kind of thing can cause some real damage.
The negative comments will only be a problem as long as there are eyes to see it. If the bad stuff goes somewhere far away, it can't hurt you or your business anymore. Cue the reputation repair services, companies that know their way around a search engine well enough to dispatch that negative stuff and make sure it's as good as forgotten.
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People put a lot of faith in the search engines, so whatever comes up at the top is what gets looked at. Consequently, anything further down is deemed irrelevant, and ultimately forgotten. This is what these services do. They'll force the sites with negative content down five or ten plus search pages or even more, where it can no longer cause you any trouble. Out of sight, out of mind.
Where once was negative content, now you'll see content that paints a better picture of what you do. You and your business. And people can get back to evaluating your merits based on your interactions with them, not just based on some random comment thrown out into the electric pond. It's a fresh start. Which you don't always get in real life.
Online Reputation Management SEO
I should mention that a reputation repair service can do you some good even if you're not dealing with the hassle of attacks and general negativity. Maybe you're a new kid in the online business world, sitting down in the search rankings. These services can boost you up just as easily, till you're breathing the rarified air at the top of the searches, and where all eyes are suddenly on you.
Well, that's just a small taste of all the rules of the Internet. As an electric citizen, you don't have to know all of them, but just keep in mind that there's an online you out there all the time, even when the real you is tucked into your bed. And that version of you needs to always be in control of its image, else you fall victim to a scam or unwarranted attacks which cause lasting trouble for you or your business.
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