How The Red Sox Should Use Twitter PR To Improve Their Ranks, And Twitter For Business To Appear Less Miserable
How do you use Twitter PR appropriately? Twitter for business is a good concept, exclusively if your the Boston Red Sox. Though they're one of the most acclaimed teams in professional sports, it's like Coke versus Pepsi. There's always going to be one clear winner, one clear loser. Their evil empire campaign in 2004 might have helped advance their cause against the Yankees when they came back to win the AL championship game when down three games to none, a feat few teams have ever accomplished, but come on, really?
The Boston Red Sox are one of the most news worthy teams out there. News worthy of being epic failures. Seriously, until 2004 the last time they won it all was 1918, a chant Yankees fans loved bellowing during games in the 1980's, and 1990's until 1996 when one of the greatest teams in baseball history took the field. To Yankees fans everywhere 2004, and 2007 were flukes, strange occasions in time when the Universe just simply didn't align properly.
This past September the world was advised why the Red Sox are, well, honestly, the Red Sox. One of the most wavering crashes in professional sports history was only over shadowed by the Atlanta Braves collapsing at the same time. The Red Sox had blown an eleven game lead over the Tampa Bay Rays, who were in third place, to lose everything to them in a moment of Baseball brilliance. Down seven runs going into the seventh inning, one home run guaranteed the deal, and saved the Rays season, ending the Red Sox hopes of ever playing in the world series last year.
It was one of the most epic months in Baseball for Yankees fans, we witnessed our lead in the AL East extended, surging ahead to win 97 games, and appearing fairly promising. While at the same time, the Red Sox simply fell apart, falling behind dramatically, blowing second place to the Rays, falling into third place. What else is amazing is it all game down to the Red Sox closer to finish up the game against Baltimore. If they beat Baltimore at Fenway, and the Rays won in Tampa, they would essentially go to a one game playoff series, winner take all. Thanks to Papelbon, also known passionately to Yankees fans as Papelblown, the Red Sox season had ended.
Truth be told it's almost in the Red Sox nature to fail. Many people say "well at least they're not the Chicago Cubs," True, but look at the Cubs. Though they've never honestly witnessed victory since 1904, they still grasp something the Red Sox never will, and that is Dynasty status. Face facts Red Sox fans, your team just sucks, they should use Twitter PR more effectively, maybe that can save another season for them.
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