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How “Strong4Life” Ads Could Use A Dose Of Online Reputation Management

Recently Children's Healthcare of Atlanta started a new ad campaign that may have some cause for online reputation management on their part. The ad campaign known as "Strong4Life" based on a tough, no-nonsense approach at attacking childhood obesity. There are many people that think this approach may be too harsh, while there are some who think it is just what these children and their parents need. There are lots of opinions about these ads, while several of them seem to be on the negative side.

Children's Healthcare may have to do some serious PR work in the area of reputation management both on and off the internet, but most of their negative feedback seems to be coming from the "Strong4Life" Facebook and Twitter pages. While they do have positive feedback on their pages, the emphasis seems to be on the feedback of the individuals claiming that the ads are severely negative.

Some of the detractors claim the ads do not allow for the other aspects of obesity. They claim that it is "too hurtful" to the groups that the ads are aimed at. A few also feel it is the wrong way of approaching the problem of childhood obesity. Some critics view the ads as attacks at the children and parents.

While some of these ads may be seen as, and may in fact be, too harsh, sometimes tough, straight talking is required in order for things to be accomplished. Some of the advocates of the ads claim that we need to stop hiding behind political correctness in this country in order to get things accomplished.

Sometimes a softer tactic is more appropriate, in which you get the target to ask questions of themselves and realize the change that is needed on their own. Instead of telling them what to do and being too blunt, which may leave them to just focus on the severity of the words and not the underlying message, a softer approach could work better. It seems to be a delicate balance of what some deem political correctness and others deem correctness. To save their online reputation "Strong4Life" could need to find this middle ground with their ads.

Finding a way to have ads that are both harsh and soft could help. They could also generate ads that let viewers see that they do understand there are other factors to obesity, but that does not mean it should all just be excused away. To help their online reputation, Children's Healthcare could make posts on their Facebook Fan Page letting the people know they are not necessarily attacking the children, but attacking the problem at large. Writing articles and press releases for distribution on the internet could help them combat the negative feedback, while also attacking the problem of childhood obesity too.

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