TellerCreations.com

What Exactly Are The Basics Of Universal Search?

Universal Search has recently come to be the most widely talked about topics in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Google is, once again, a responsible party on this increased exposure. Ask was among the first search engines to introduce universal search, as well as a number quickly followed suit. It wasn't really until Google launched a similar aspect to its search portfolio that the online marketing industry stood up and got notice.

What is Universal Search?

For years search engines indexed textual web pages. When surfer searches using specific word, a list of web pages with relevant topics are shown. Search engines for many years have only shown textual pages because that's all they are capable of indexing. Universal search looks at much more than just the text on a page to be able to produce its results. Images, video, blog posts, and news content is among the results now shown.

Universal or Blended Search?

Ask 3D is referred to as universal search since it shows another list of results for each of the different media and page types. Google Universal in comparison is more of a blended search since it mix together all the results into the now-familiar list of 10 results. These new search portals mean a new dawn of search for the average web user. It's also the same for the marketers. Website owners face problems, challenges, and potential opportunities.

- Problems can arise for pages that had previously ranked well in the search engine results. Chances are those pages would have been pushed down the results by video, images, blog posts, and news items.

- The challenge will be to create such a rich variety of content, and to optimize the resulting media for the search engines' benefit. It may mean more work, though the harsh reality is that it is necessary work for the astute webmaster that wishes to traverse the search engine results.

- Of course, opportunities exist for those that are going to do the work. Video clips are surprisingly simple to make and need not consist of more than a product being used, or a designer talking about the biggest benefits of a new product. Add some audio, and edit the images, and you have a video clip ready for universal and blended search.

There are many other aspects of optimizing for universal search. Ideally you recognize that you have to produce, optimize, and market all the media types that your customers, visitors as well as search engines will respond to. Be optimistic. Don't look at this as more work on your part, yet as a new opportunity to develop richer content and explore brand new marketing avenues. As you create brand new content in various media types you will be setting yourself up for the long term and building a sustainable, searchable infrastructure that will help keep you going way into the long run.

Video Marketing is a technique that helps and encourages individuals to pass along marketing clips about services and products. This can be achieved through Social Media Marketing, a good strategy that will give you links, attention and large numbers of traffic by marketing your website or organization through social media avenues.