3 Local SEO Tips for Your Online Business
If you own a local business with a website, you really want people to be able to find you through the search engines. Given below are a few local SEO tips that will help you on your way to higher rankings.
One of the simplest things you can do to make the most out of local searches is to focus on getting listed with the big boys of the industry. Of course this means Google Maps and Yahoo! Local. These two happen to be the most influential in this area, which is why you should try to get listed with them first, and then get on with the other things. The reason is that if you list with these sites, the search engines and human searchers will always know where to find you and your job will be simple.
The plus point here is that the approval process is quick and doesn't take weeks, unlike Google. Don't forget to do this or else you'll find getting targeted traffic quite difficult. It's important to have distinct landing pages if your business has more than one location. For local sites, the rule is to avoid having more than a single listing for one business, but if the business has more than one location, there is no reason not to have a listing for each one. The crucial point is that each separate location must have its own unique landing page that is obviously about the business in that specific place. What you should avoid is having a home page or single landing page that gets all the traffic from more than one local listing. You don't want to do anything that will confuse search engine users, so your landing pages should match up perfectly with each location. This is something that is worth paying attention to, even if it may not seem that important.
A simple SEO tip that is obvious is linking up with the locals. If you want to succeed as a local business, it's essential to make inroads in your own town or city. To maximize your effectiveness as a local business, you should really focus your efforts on getting well respected and popular businesses and groups in your community to link to your site. The search engines favor sites with a good number of quality backlinks, and getting links from prestigious local sites is the way to get your site highly ranked for location based keywords. You have to convince the search engines that you are a local business that is important in your community. Keep in mind that what you are really looking for in backlinks is not so much the quantity, but relevance and quality. One link from the Chamber of Commerce is better than a 100 links from local blogs.
You should also try to list your business with all of the Yellow Pages and like directories online. You can start off with some of these sites such as YellowBook.com, YelloPages.com and SuperPages.com. A notable thing here is that YellowPages.com gets lots of local searches every month, over 100 million and the best part is that they offer free online listing. Of course, the major sites like MSN and About.com get some of their business listings from SuperPages.com. You can have a very basic listing with them for free.
In summary, these local SEO techniques can be very effective in bringing you more quality traffic. The above techniques work quite well for optimizing your site for local traffic..
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