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Here’s How You Can Draw In Facebook Followers By Means Of Special Offers And Special Gifts

In our past issue, we looked into the ways on how to get people to like your Facebook business page. Today, we will be discussing about utilizing special offers, contests and give-aways to earn more fans.

Using a social media management site purely for promotions, contests and giveaways is a good way to determine whether these said advertising tactics is working for your business. The site allows anyone to find out the number of traffic that comes to their page.

This can be a double win situation too because making the promotion exclusive will get a new set of Facebook fans which is essential to the progress and maintenance of the company's social network page. Contests give a touch of enthusiasm to your site.

Now that you know this, let's proceed to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.

Well, for starters, you have to make certain that all contest mechanics and update are visible to Facebook users alone. The company must not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Also, it's important that the mechanics are straightforward. Complicated mechanics will discourage your fans to join.

Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. In addition to that, Facebook has rigid rules when it comes to running prize draws within their system. In general terms, the vast majority of competitions are not even made possible. You won't be able to post an official contest in your Facebook wall.

There are some exemptions though. In order for a contest to be legitimate, the business must be able to purchase $10,000 worth of Facebook ads in a span of three months.

For businesses that are able to use competitions, there are many of business applications that help design these. Contests for Fan page is an practical application that was produced by Wildfire and can help neophytes in producing contests with photo, video, writing and graphical entries. Furthermore, this application is easily customizable. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of involvement of people in your network. To make navigation easy, consider placing a contest widget in your Fan Page so the members will be able to link straight to a mini site. You can also construct your contests and sweepstakes using tools like Vertigo and Strutta.

Part of bringing in many participants is providing a really irresistible reward. A company named Regus, for instance, offered a fully equipped workspace for the photo entry which showed the messiest work area. But you shouldn't stop there. Think of prizes such as tickets to the most sough-after concert in town.

A productive contest will yield a lot of leads for the company and will help them communicate with their customers at a very personal level despite the online medium. For some companies, tasks like these may need a large amount of attention. However, this can be one of the most effective tactics to raise business awareness on Facebook.

Be sure to read our next issue of Facebook for Business.We will talk about a very interesting topic: Making money on Facebook!

Utilizing Facebook for Business and taking advantage of ads from the site are two best ways to benefit in Internet marketing. Learn more about Facebook marketing here.