We Define Common Search Engine Optimization Phrases In Plain English
The search engine optimization industry makes use of quite a lot of jargon, which to those not directly involved might be somewhat confusing. The below list should go some way to offering a translation into regular, simple to understand English. Now perhaps the next time you speak to your search engine optimization company you might have at least a small likelihood of understanding some of what they're talking about!
Reciprocal Linking.Reciprocal linking was once the predominant means of obtaining links, however a number of years ago Google updated its algorythm to attribute far less value to reciprocal links due to the fact that it knew these links had been being manufactured for the sole goal of influencing its rankings. These days reciprocal links are of very little worth, though many SEO companys do recommend that you link out to a few related and highly trusted sites.
Certain Javascript Content management systems can cause severe problems for SEO, this is because they sometimes render the content of every page in javascript instead of HTML, which means that google only sees an empty web page and has no visable content to include within the search results, due to this fact you simply will not rank for any relelant keywords. To see if this problem is affecting your web site, simply have a look at the source code of your pages in your browser and check that the textual content is visable.
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A 200 HTTP code signifies the successful loading of a webpage. Extreme SEO issues can occur when a servers configuration or a websites content management system causes the incorrect HTTP status code to be sent. If you think you might have a problem with your HTTP status codes, then there are lots of free tools on the internet that you can use to check the codes returned for various pages on your website.
A robots.txt file is a file used by webmasters to regulate the way in which search engines are able to spider their sites. It's possible to block folders, sub folders, or individual files from search engines by specifying disallow in the robots.txt file. You can also block any urls containing a specified query string by the use of more advanced parameters.
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