Marketing Your Chiropractic Office
External Marketing is critical to the private practice today. You must have something unique to offer the community in order to be effective. Gorilla Marketing for unique services that you offer is a great way to get exposure for your clinic. Using Gorilla Marketing to showcase a unique service is good but a more "puppy-dog" approach can prove more effective than anything. What do I mean; Support Groups. I, Dr David Goroway, helped to build one of the world's largest Energy Medicine Companies and while I was running the sales division of the company I believed in my heart that all a doctor needed to do was buy one of these machines, play the video in the waiting room and it would sell itself! No such luck! Even with the most unique services you have to get out and market; or find a staff member to do it for you!
Support Groups: Offering "support" for people in the community is an un-obtrusive way of giving back to the community. Of course it makes sense to host support groups for conditions that you have either specialty services or equipment for. A great example is the Energy Medicine machines and technology that doctors are now buying into. These machines help people with conditions that they think there is no relief for. An example is migraine headaches or hot flashes. People with these conditions suffer needlessly and you can offer support for them. When they arrive remember to be Interested NOT Interesting and after proving that you have their best interest and welfare in mind, then and only then begin to establish yourself as an expert in their condition. Offer them a guarantee and offer them an opportunity to sign up for a non-obligatory treatment session. You will have them willingly moving forward to a solution and you will be the solution.
Primary Care Physicians: Most patients come in and are treating with an MD. MD's are at their wits' end giving out pain medications for musculo-skeletal complaints. Doctors are now required to register with the DEA, and each time they give out a prescription for pain medication they are monitored. They are actively looking for other solutions to treat musculo-skeletal problems. Physical therapists are making a huge move to make themselves individual providers and alienate themselves from the MD's., so we need to find a way to foster a relationship with MD's. Start by looking for patients in your office who have common medical doctors. Call these doctors and discuss with them: "I've had the opportunity to treat several of your patients, and I would like to come in and cater lunch for yourself and your office staff and talk about a condition that I have treated successfully for your patients. I would also like to fax over a little note that the patient wrote about their care here." Get a testimonial from the patient in their handwriting, thanking you for the care and thanking the MD for allowing them to receive the care. This is your welcome mat to present case. Don't talk about anything else other than ONE case, keep it musculo-skeletal in nature and make it something the doctor is not having success in treating with medication. Example: headaches.
Keep faith strong in the community by donating the first day of services fees back to the church or charitable organization of the patients' choice when they arrive for care on the first day. Keep a thermometer board in the lobby of the office and measure how much your office has donated to churches, synagogues and charities and makes it keep growing! CPR Teach CPR and save lives. There is no greater way to get into local businesses than by offering to help save lives! "Hello, I am Dr David Goroway and it is my community wide goal to help save as many lives as possible. For that reason I am offering Free CPR training classes to local businesses and business owners so that they can take comfort in knowing that their entire team is trained in life saving techniques. Would you like to schedule a time to have your entire team trained in CPR? Actually it can also lower your Workers Compensation costs.does that sound interesting?" You do the math!
Three hours with a group of working people from your community, you are doing pure charity, they love you for it who do they go to for chiropractic care!?!?!? Primary Care Physicians They are over worked and under paid worse than you are Don't believe me? Go meet with a few! Do yourself a favor, have lunch with them, get to know them, gain their trust and you will be surprised; they will refer! Just don't tell them how they are killing everyone with drugs at least not at your first meeting!
Dr. David Goroway Has had extensive experience in Chiropractic and offers his experiences and advice freely to anyone in the industry